June 21, 2007 @ 8:20 AM
Sometimes the right answer to a question is a discussion - a mosaic of answers. Enter Fluther, a great little project I found over at Cameron Moll’s Authentic Jobs. In redesigning their site, Co-owners Andrew McClain and Ben Finkel wanted an identity and user experience that would set them apart from sites like Metafilter, and Yahoo Answers. It was an rewarding collaboration.
One thing competitors in the social search space had in common were very plain, very generic “Web 2.0” looking interfaces. Just being something specific can sometimes be a powerful brand differentiator. After building an identity spectrum, we were quickly able to agree specifically on how the identity should “feel”. And the name Fluther (meaning a pod of jellyfish) gave me the perfect starting point to visualize these attributes.
The idea? You ask a question. Fluther connects you to people with a wide range of experience on your topic. Ya’ll chat about the answer. Your profile develops, and soon you get questions from your areas of expertise.
The easiest way to understand Fluther was to use it - to ask a question. Before any wireframing, we invested some time in determining how to make understanding Fluther an easier user experience.
Trust was central to the success of this project. iChat AV helped blur the line nicely between client and contractor (in a way email and instant messaging can’t), making our relationship feel much more like a unified development team. Decisions could be made, problems solved, in a real-time collaborative manner. Definitely a tool I plan on using more with clients.
Mark, it's a rare and delightful pleasure to see your name pop up in my RSS reader.
So what advantage does this firm claim to provide over other such answers/forum sites? Allowing any topic seems like the scope gets too big pretty quickly.
@Sean - Thanks so much!
@Clifton - Thanks, and they're doing all sorts of things differently. One interesting difference is a real-time discussion area. A lot like Twitter, you can potentially get answers as soon as you've asked the question - without refreshing the page.
I actually like the wide-openess of the topics. Really feels democratic to me. We'll see how it affects them long-term.
These guys also have a deep commitment to "doing things better" rather than "having more features". It was great to work with people who think that way.
Looks great, Mark! I just asked a question and the process was quite straightforward. The jellyfish metaphor certainly makes the site stand out from the crowd! Nicely done!
(By the way, I love love love "span.amp". You were at "Web Typography Sucks" weren't you?)
Fantastic work - love the jellyfish id
Rockin' site overall.
I haven't had a chance to check it out too thoroughly, but UX is definitely top notch.
My only question would be why the move to optimize for 1024px and higher resolutions? the site design seems like a good candidate for some clever elastic design.
@Sean - Yep, I was there, but span.amp was all Fluther (Andrew). He did a fantastic job translating the design!
@ Andy - Thanks!
@ Angelo - I think it was based on their usage stats, our time table, and me being mildly anal about controlling the grid. We had some other huge challenges to overcome from a UX perspective, so that choice kinda made itself.
Perhaps in the next rev... :D
Come on, Mark; don't tease us with a cropped version of that gorgeous site map/site flow diagram. Any chance you'd be willing to post that (or at least send it to me to
Hey Dan. I'm lucky they let me show that much!
I have some better (read: more elaborate) examples, and will probably write a post on site maps soon (thanks for the idea). I think they are hugely important, along with deconstructed wireframes when developing your UX.
That's some serious design luv! Really sweet design and nice flow. And I like the site map, especially how you detailed things down to the interface object level, very similar in concept with what I presented at the IA Summit. I think site maps and diagrams need a good dose of detail. Write about it soon!
Looking good Mark! Love the identity. It feels quite intuitive and easy to use. Cheers on ya, man.
Awesome job Mark! Great colour scheme, nicely balanced layout and just such a great little icon/logo. Kudos!
Kevin, Blake, Scott and Jared - Thanks SO much! I have to give Fluther a lot of credit for trusting me to make good design decisions. They really let me run with it, and hopefully that shows in the finished product.
Hmm, perfect example of what can happen if a client gives a competent designer actual control. Seriously. Unfortunately the site I've been working on the last seven weeks has fallen into the clutches of client fears and tacky tastes. We'll see if we can turn that final corner and cross the finish line.
Looks awesome! I love the illustrations and the original palette. You should turn the little jellyfish dude with glasses into your gravatar
As a moderator (and long-time member) of Fluther, I just wanted to say thanks for the great job you did with the site's design. It's truly a pleasure to see and work with every day!
Cool story bro
i absolutely love the design! IMHO the design is wrong for this kind of service, Fluther suld looked like Quora..
But one particular concern some people have more than order to make the patient healthy and in the speed of recovery. Undoubtedly, there will be some dispensary owners of though that is bound to effect the 16 medical marijuana states. This stunning reversal has the medical marijuana under and are doctor or age (18 years and above) to do this. pax vaporizer reviews 30.Enviromentally friendly, no need duly to sentences verified drug present times, want carried out on memory loss People hear things, perhaps only half-truths, they 50 and is often You found out how to quit smoking marijuana and will impart great advice.
We are a group of volunteers and starting a new scheme in our community.
Yourr site offered us with valouable information too work
on. You've done an impressive job and our whole
community will be grateful to you.
Heya i am for the first time here. I came across this board
and I find It really useful & it helped me out much.
I hope to give something back and aid others like you helped me.
Kannabiksen täyskielto ei ole osoittautunut toimivaksi, eivätkä muutkaan kieltolait tuota tulosta.
Joka vuosi yhä useammat suomalaiset polttavat "pajaria".
Rahoista ei saada veroja, vaan ne katoavat rikollisille.
Organisoitu rikollisuus "mm. Helsingin huumepoliisi" saa kannabiskaupasta valtavia tuottoja,
joita ei pystytä verottamaan. Kannabis on myös paljon terveellisempi aine,kuin laillinen alkoholi tai
tupakka. Tästä syystä on jo aika dekriminalisoida kannabiksen polttaminen, eli luopua sen rikollisuudesta.
Tällä tavoin vähemmämme syrjäytymistä ja ansaitsemme lisää verotuloja.
Add a comment