January 20, 2006 @ 6:31 PM
My Dad has spent years perfecting his recipe for what many consider to be the World’s greatest peanut brittle. Every Christmas my mother’s kitchen becomes his laboratory where he carefully refines his process. This year he made 40 lbs. that were given to his friends, family and coworkers. With retirement on the horizon, I’m trying to talk him into a joint venture - selling his delicious creation over the internet.
Before this can happen I first have to convince my father that - A.) People will pay $14.95 for a pound of the World’s greatest peanut brittle. B.) No one will choke on, be blinded by or assault someone else with his brittle - subsequently suing him for liability. And C.) Blogs actually do work. If you bake it they will come!
To the last point, DL Byron and Scott Benish have done a masterful job of productizing and marketing an invention through their own blog. I see two obvious advantages in their product. First, it solves a problem. Although, the World’s greatest peanut brittle solves the problems of “What should I get (your name here) for Christmas?” and “I’m hungry for candy that taste like it has crack in it.”, it doesn’t fix a condition such as stale Bugles®. Second, unless you stick a Clip-N-Seal® directly into your eye, they don’t present as great a liability to their inventors. However NASA has purchased and used Clip-N-Seal® for what I can only imagine are mission critical applications.
So someday perhaps the World will know just how good my Dad’s peanut brittle is. For now I’m pretty happy just doing quality control.
Comments
Nice design! You could also do one that says "Bite Me."- J.
Great idea, thanks Jeff.>>You'll want to check out Jeff's blog here: http://blog-omotives.blogspot.com/
How about something like, "Got nuts?"Great site, Mark. Glad to see some of your new stuff.
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