Being in branding can burn a person out the way I imagine being a Cubs fan, or a toll booth operator can. But every once in a while you see a company get it right, and you remember what drew you to this industry in the first place.

I have no idea what I was watching last night on TV, but for the first time in a long time, a 30-second spot for Kleenex of all things, captured my imagination.

(Go watch it, I’ll wait...)

Tissues = Being Sick?
Tissue branding has always been aligned with feeling crappy, dryness, misery and/or post-nasal drip. Not a good move brand-wise. Has no agency ever sat down, looked at a box of Kleenex and asked “How do we get people to connect emotionally to this product?” The answer seems so obvious, but somehow it has eluded Kimberly Clark for decades.

“But, We’re Different!”
A frequent mistake for… ...(more)

raineer Hosted on Zooomr

Zooomr.com is photosharing for grown-ups. You won’t find a lot of Help or FAQ’s on this “beta” site, but you will find a superior way to upload, organize and share your photos online. Just think flickr but better, and free.

5 things I like about Zooomr:

Zooomr is easy.
While still in “beta”, Zooomr’s interface is well organized, fast and easy to use. Sign-up is a cinch, and thanks to jUploadr getting your photos online is equally simple. I’m hoping to see an update to the interface however, when it finds its way out of beta.

Zooomr is cool.
At the ripe old age of 18, creator Kristopher Tate is giving photosharing giant flickr.com, a run for its money. I got to meet Kris, and Evangelist & CEO Thomas Hawk, in Seattle… ...(more)