Following an abysmal interaction with PNM‘s customer service department (New Mexico’s public utility company) I went online in search of a consumer advocate group with whom I could share my despair.

Knowing it was a long shot, I pointed Firefox to PNMsucks.com with the hope of discovering a vocal opponent to these “evil-doers”. No such luck. Interestingly, a quick domain lookup revealed that PNM was fully aware of their negative perception, and had preemptively purchased the domain… for ten years.

Not only did this revelation further incense me, it reinforced their brand - that is, my experience in dealing with their company. After witnessing first hand the full impotence of their customer service department, I’d now found that PNM was also attempting to quash a response to their utter “suckitude” rather than, I don’t know… trying not to suck maybe?

SaraJoy Pond’s recent rant on a visit to her local Walmart prompted another quick check, revealing Walmart too worries they suck… ...(more)